Highlights
Pioneered Wayfair’s first cross-brand mailer on the first-ever Way Day involving the company’s lifestyle brands, which included corralling cross-functional partners and nearly 100 stakeholders. The finished product went out to over half a million customers.
2019 Way Day — Mailer
The ask: For Way Day this year, we want to create a direct mail piece with our lifestyle brands (All Modern, Joss & Main, Perigold, and Birch Lane). Spearhead the project and make sure each brand shines… without outshining our parent brand. Click on the image below to view the final mailer.
