Highlights

• Toast’s “Built for You” brand campaign

• Toast’s first Voice & Tone Guide. Available upon request.

• A comprehensive product naming strategy. Available upon request.

• Messaging strategy and copy for omnichannel brand campaigns – including video and events like Toast's presence at the National Restaurant Association Show – in collaboration with designers, product marketers, and marketing leadership.

“Built for You” Brand Campaign

• The ask: We want to launch an omnichannel brand campaign to show how Toast is the best choice for all restaurants — not just full-service restaurants.

• Credits:
  Brief, copy — Liv (Burns) Knies
  Design — Christy Smits
  Creative Director — Jon Reil

• Deliverables:
  Paid ads, emails, messaging guides, videos.

Toast Benchmarking — Product Feature Campaign

• The ask: We’re releasing a new product that’s a total game-changer for restaurants. Can you create a video using existing b-roll and UI to cover the highlights? And can it be under a minute?

• Credits:
  Storyboard, script, and creative direction — Liv (Burns) Knies
  Design — Colleen DeMenna, Christy Smits
  Agency partner — Superside

Toast at the National Restaurant Association Show — Booth design, collateral, and pre–/post–promotional materials

• The ask: The National Restaurant Association Show in Chicago is our largest tradeshow of the year. Tell our story to the thousands of customers and prospects we’re expecting via booth messaging, collateral, and pre– and post–promotional materials. Oh, and can you make a sticker someone actually wants for once?

• Credits:
  Copy & strategy — Liv (Burns) Knies
  Design — Colleen DeMenna, Christy Smits (CD)
  Agency Partner — Benchmark

Toast’s Voice and Tone Guide — Available Upon Request

• The ask: It’s 2021, we’ve finally hired a copywriter — our first — and we think it’s high time someone created a voice and tone guide for the brand. First do that, then please get our 5,000+ employees on board.

• Credits:
  Copy & strategy — Liv (Burns) Knies